• Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
    In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand […]
  • YouTube Challenges To Boost Subscribers in 2022
    With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality […]
  • How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
    The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. […]
  • Why You Shouldn’t Ignore the Role of Social Media in Brand Building
    90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a […]
  • How to Create an Ebook From Start to Finish [Free Ebook Templates]
    Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or non-fiction ebooks, but what exactly is an ebook […]
  • How to Create Content for Every Stage of the Buyer’s Journey
    No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand […]
  • How to Create a Product Launch Email [Outlines + Templates]
    There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are […]
  • Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]
    Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses […]
  • 15 Cover Letter Templates to Perfect Your Next Job Application
    Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like […]
  • How to Remove Duplicates in Excel (5 Steps With Pictures)
    Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy […]
  • How to Build a Robust Direct Marketing Strategy [+ Examples]
    Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: […]
  • The Best Podcasts of 2022: What You Should be Listening to Now
    32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be? The answer: People are listening to podcasts. But with thousands of podcasts available, which are worth a listen? And if you’re already a listener, what other shows should you add to your roster? It can be hard […]
  • Facebook Business Manager: How to Use Meta Business Suite in 2022
    You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a […]
  • What Is Twitch? How Do Brands Use It?
    Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there […]
  • 50+ YouTube Stats Every Video Marketer Should Know in 2022
    YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history. General Content ROI and Usage  Mobile Demographics Subscriber Growth Usage History […]
  • The Best Video Marketing Channels to Grow Your Brand in 2022
    Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are […]
  • Back to the Office? Remote and Hybrid Employees Would Rather Quit [Data from 1000 Consumers]
    Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be […]
  • YouTube Demographics & Data to Know in 2022 [+ Generational Patterns]
    Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. With a global user base of more than 2 billion people, it’s also safe to assume that your target audience is […]
  • 38 Podcast Stats That Advertisers Need to Know in 2022
    If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. […]
  • Developing a Niche Marketing Strategy that Drives Growth [+ Examples]
    With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your […]
  • How to Use YouTube’s Call-to-Action Overlay Ads
    Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they’re selling and potentially increase their conversion rate. In this post, we’ll help you achieve […]
  • How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice
    What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any […]
  • 20 Effective Ways to Automate and Grow Your Business
    There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn’t […]
  • The 15 Best Free PDF Readers of 2022
    Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on […]
  • 29 of the Best Form Builder Tools for 2022
    You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create […]
  • Future of Automation: 9 Predictions to Look Out For in 2022
    As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over […]
  • How to Gain Your First (or Next) 1,000 Instagram Followers – 26 Tips
    It’s no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. But here’s the deal: Unless you’re famous, it’s really hard to amass a huge following on Instagram without […]
  • 18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
    Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose. Take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show you they stand […]
  • How to Use TikTok: A Step-by-Step Guide
    Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users. To state the obvious, TikTok is dominating the social media landscape, becoming a gold mine of short, snackable content. While that sounds exciting – […]
  • Why HubSpot Sees More Representation Than Ever in 2022, According to HubSpot Employees
    As of January 2022, HubSpot has 5,900 global employees. Such a large employee base equals a workforce of people with different identities, backgrounds, and cultures that are important to them. HubSpot recognizes this and doesn’t want what makes every employee unique to be checked at the door before work begins. Instead, it champions differences and […]
  • 2022 Email Marketing Benchmarks [HubSpot Data]
    Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their […]
  • Top 7 Ecommerce Podcasts You Should Listen to in 2022
    Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below. Shopify Masters If you’re getting into ecommerce, what better way to learn than from one of the […]
  • 4 Personalization Trends in Marketing [2022 Data]
    A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies. As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll […]
  • 9 Marketing Automation Mistakes You Can’t Afford to Make
    According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these […]
  • 6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data]
    Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the […]
  • Twitter Power Users: What They Are & How to Become One
    Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement […]
  • The Ultimate Guide to Google Ads [Examples]
    If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular […]
  • The 5 Best Ebook Formats for Marketers [Free Templates]
    You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because […]
  • 9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond
    “Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve […]
  • 3 Easy Steps to Create Your Facebook Vanity URL [+ Tips]
    With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having […]
  • How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
    When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well. So remember that really exhaustive glossary you put together on […]
  • 15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time
    For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do […]
  • Workflow Automation Explained & 6 Best Workflow Software for 2022
    Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. According to Zapier, 94% of workers perform time-consuming, repetitive tasks. Fortunately, there’s technology that can automate these […]
  • 26 Brilliant Marketing Email Campaign Examples [+ Template]
    On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to […]
  • 20 Content Marketing Examples That Stand Out in 2022
    Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. […]
  • 16 Common Logical Fallacies and How to Spot Them
    Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our guide on logical fallacies will help you build better arguments and identify logical missteps. Jump […]
  • Instagram Takeover: How to Host One in 7 Easy Steps
    Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure […]
  • The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]
    Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble […]
  • How to Bypass the Toughest Email Spam Filters [Infographic Checklist]
    Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue.  But nowadays, our consumers are overloaded with emails and often suffer […]
  • 23 Stats We Gained from Surveying Marketing Leaders [New Data]
    A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like […]
  • 9 VR Marketing Examples to Inspire You in 2022
    I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Consumer and enterprise VR market revenue is expected to reach […]
  • 2022 CPL and CAC Benchmarks [HubSpot Research]
    As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the […]
  • How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
    With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to […]
  • The Top Channels Consumers Use to Learn About Products [New Data]
    Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going […]
  • SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master
    If you’re just getting started with search engine optimization (SEO), then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far? We’ll walk you through it step-by-step. No […]
  • How to Write a SMART Goal [+ Free SMART Goal Template]
    Work can feel like a never-ending grind when you’re not chasing a clear goal. A SMART goal template can help you clarify your motivations, set a clear direction for you and your team members, and ensure you’re able to celebrate the wins when they come along. But what exactly is a SMART goal, and how […]
  • How to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]
    When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people on Instagram follow at least one business nowadays. To compete with other companies in your […]
  • How to Create a Writing Style Guide [+Free Guide & Examples]
    A writing style guide is essential for any business — especially if there are multiple content writers on the team. As you create more and more content on your website and blog, inconsistencies are bound to creep in. One reason? Lack of clarity about the style in which you’d like to write in. Disjointed communication […]
  • The 7 Best Free Resume Builders We’ve Ever Discovered
    According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. With a resume builder, you can build a personalized professional resume that passes ATS, stands out to the hiring manager, and helps […]
  • The 15 Best Autoresponder Software in 2022 (Plus Free Autoresponders)
    Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. […]
  • MBO (Management by Objectives): Everything You Need to Know
    As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief […]
  • Instagram Questions: 16 Ways to Boost Story Engagement
    Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram. If your brand is on Instagram, you need to be communicating and engaging with your audience, and Instagram Questions can help you do just that. […]
  • Podcast Equipment You Need to Take Your Show from Good to Great in 2022
    Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever.  With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your […]
  • The 20 Dominating Web Design Trends for 2022
    Experimental navigation, scrolling effects, and kinetic typography are just a few of the web design trends dominating 2022.  Check out the full list with examples of the best website designs in 2022 to get inspired to tackle your web design projects this year. One common theme among these trends is motion design. Gary Simon, an […]
  • The Best Time to Send an Email [Research]
    Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect […]
  • 6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]
    Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their […]
  • How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]
    Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases […]
  • TikTok Brands That are Winning at Marketing in 2022
    It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far […]
  • 5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign
    Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you’re winning, at all. In fact, 94% of advocacy campaigners believe the opposing side is winning, and 86% believe they […]
  • Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]
    It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“). The truth is, depending on your specific goals, resources, and budget, one path may make […]
  • 15 of the Best Facebook Ad Examples That Actually Work (And Why)
    On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest in […]
  • The Social Media Content Calendar Template Every Marketer Needs [Free Template]
    Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the […]
  • 36 Beautiful New Ebook Templates [Free Download]
    Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for. That’s why […]
  • 32 of the Best Office Pranks & Practical Jokes to Use at Work
    We asked our friends and combed the internet for examples of some of the funniest office pranks, and pulled together this list virtual April Fool’s pranks and in office pranks to serve as inspiration for your own. Every company has a story about that funny office prank of yore. Whether you’re doing some early April […]
  • How to Create a Great Social Media Strategy Plan in 2022
    Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having […]
  • A Comprehensive Guide to Local SEO in 2022
    Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you […]
  • How to Increase Your Instagram Engagement Rate in 2022
    With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase […]
  • Calculating Correlation in Excel: Your How-To Guide
    Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel […]
  • A Quick Guide to Nonprofit Website Redesigns [+Best Practices]
    It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path […]
  • How to Highlight Duplicates in Google Sheets [Step-by-Step]
    Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises […]
  • The Ultimate List of Email Marketing Stats for 2022
    Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant, keep reading […]
  • The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]
    Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the […]
  • How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]
    Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was […]
  • Coming Soon: The State of Consumer Trends in 2022 & Beyond
    It’s almost here… Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a […]
  • 80+ Essential Social Media Marketing Statistics for 2022
    Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels. With a solid chunk of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. Here, we’ve compiled a list of essential social […]
  • 6 Internet of Things Marketing Examples You Should Know About
    IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there is still so much untouched terrain with IoT marketing. Here are six IoT marketing examples to inspire you to investigate all the ways you can leverage this technology in your strategy. How […]
  • Why Your Nonprofit Should Invest in Search Engine Optimization
    Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, […]
  • How to Calculate Your Web Traffic to Increase Website Revenue
    You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your industry? Your website traffic data can help you see how you’re doing. Measuring web traffic […]
  • 18 Email Newsletter Examples We Love Getting in Our Inboxes
    When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping […]
  • Business Strategy: What It Is & How to Build an Effective One
    In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term. Fortunately, building a strategy can help you achieve both your short-term […]
  • How to Write an Ecommerce Business Plan [Examples & Template]
    If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood […]
  • The 24 Best Websites to Cure Your Boredom in 2022
    There’s a lot of content out there about productivity – everything from hacks to shortcuts to tips and tricks for how to get more done in less time. But what about those times when you’re bored? Well, there is no shortage of websites to cure your boredom. Here’s a shortlist of the most wonderfully entertaining […]
  • What is Interactive Marketing [+ 15 Inventive Examples]
    The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While these formats are fine for the most part, marketers can take their content from “fine” […]
  • How Local Business Schema Can Boost Your Company’s Visibility Online
    You’ve started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need. […]
  • Improving Your Organic Position On Google: A How-To Guide For Small Businesses
    In the U.S., only 49% of small businesses invest in search engine optimization (SEO). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. When you run a small business, especially one that’s brick and mortar, it can be hard to […]
  • Linktree for Instagram: How It Works + How to Create One [10 Steps]
    Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you […]
  • Twitter Name Ideas: The Do’s and Don’ts of Choosing A Twitter Handle
    With over 200 million daily users, using Twitter right offers you massive benefits as a new or existing business. Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options […]
  • 20 Social Media Mistakes to Avoid in 2022
    According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, […]
  • Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples
    Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including […]
  • What is Blockchain? | The Ultimate Guide
    As cryptocurrency continues to be a hot topic, you may be wondering if your business can benefit from crypto like bitcoin. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — blockchain. Blockchain, the public ledger that records all bitcoin transactions, […]

August 2022