• 50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]
    As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The HubSpot […]
  • Everything You Need To Know About Google Web Stories
    Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, […]
  • 30 Leadership Behaviors You Need to be an Excellent Leader
    Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team’s goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, […]
  • How to Write a Respectable Resignation Letter [+Samples & Templates]
    If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work. According to the Bureau of Labor Statistics, in […]
  • The Best 30-60-90 Day Plan for Your New Job [Template + Example]
    Worry often comes along with the excitement of a new job. What if you can’t adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment: The 30-60-90 day plan. Creating […]
  • 7 Email Cadence Best Practices for Better Email Marketing Campaigns
    There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a […]
  • The Ultimate Guide to On-Page SEO in 2022
    On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get […]
  • How to Give Your Two Weeks’ Notice [+ 3 Examples]
    Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they’ve invested time and energy into your professional development. If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions […]
  • The Meaning of Employee Relations
    Workplace culture and strong internal relationships are undeniably critical for your company’s long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates. If the term ‘employee relations’ makes you furrow your brows […]
  • 10 Positive Feedback Examples Your Employees Need to Hear
    Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my […]
  • How to Make a QR Code in 5 Easy Steps
    Floors. Ceilings. Bathroom stall doors. These are just a few of the places you’ll find QR codes. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021. There’s no denying the popularity and convenience of the QR code. But, what exactly is it? Why is it so popular? How […]
  • How to Find your Dream Job in 2022
    Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified. It took me close to nine months from the moment I decided it was time to start searching for a new role to my first day at […]
  • How to Use Pinterest Advertising to Promote Products and Attract Customers
    Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing […]
  • How Emergent Leadership Can Help Your Team Thrive
    Think of every group project you’ve been in – whether in high school, college, internship, or other. Often, someone would naturally take the reigns without being officially appointed as the leader – that’s called emergent leadership and it’s something you may want to leverage in your professional life. Learn the key characteristics of emergent leadership, […]
  • Celebrating HubSpot’s Third Annual World Certification Week
    Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development. This community of people learned about a variety of industry topics, connected with fellow learners and thought leaders, and earned […]
  • The Ultimate Guide to Pinterest Marketing
    Pinterest marketing is incredibly effective.  Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how […]
  • How to Create a 5-Year Plan You’ll Actually Stick To [In 4 Steps]
    One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“ When it’s coming from a hiring manager, we usually have an answer ready. When it comes to your personal life, do you have a five-year plan? In the most stressful times in my life, planning brings me […]
  • How to Build and Maintain Workforce Resilience, According to Experts
    To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team’s goals and objectives. When it comes time […]
  • A Marketer’s Guide To Video Codecs
    Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We’ll explain what codecs are, why you need them, and how they […]
  • How the Business Landscape (& Consumers) Could Shift in Web 3 [Executive Insights + Podcast Episode]
    If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you’re likely asking questions […]
  • Why Every Company Needs to Know Its Core Competencies
    Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn’t […]
  • How to Deal With Negative Comments on Social Media [+ Examples]
    While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with […]
  • The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
    Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this […]
  • How to Create an Amazing Webinar in 2022
    Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of […]
  • Watermarks: Why You Need Them + 6 Easy Steps to Create One
    Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. Creating a watermark […]
  • How to Do PR: The Ultimate Guide to Public Relations in 2022
    Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand. Are you looking to expand your brand’s reach? Would you like to expose your business to new people who might want to try your product or service? Welcome […]
  • 29 Exit Intent Popup Examples and What Makes them Effective
    The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to […]
  • What Are Keywords? (and Why You Need to Know How to Find Them)
    What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you […]
  • KPI Dashboards & How to Use Them in Your Marketing
    As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies. But with a million and one other things fighting for your attention, it can sometimes be challenging to stay up to date. Fortunately, there’s a tool […]
  • Hreflang Tags: The SEO Attribute for Content in Multiple Languages
    Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? This is possible due to language tags or hreflang tags, which are used to let search engines know what language the content is in. […]
  • How to Find a Job After College: The Ultimate Guide
    College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college.  We want to help. At HubSpot, we’re lucky […]
  • How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account
    Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses […]
  • Data-Backed Tips for Successful Hybrid Team Leadership in 2022
    According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. So, what does it take to lead a hybrid team? We’ve got a few tips. 1. Set rules of engagement. When everyone’s […]
  • The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]
    Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel […]
  • How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
    In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – […]
  • How Brands Use NFTs for Marketing: Are They Really Worth The Hype?
    According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. […]
  • How To Create An Infographic In Powerpoint [+Free Templates]
    It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint […]
  • How Content Marketing & PR Combined Can Generate Leads
    Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a […]
  • How to Measure Social Media Marketing ROI [with Expert Advice]
    When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it […]
  • The 21 Best Email Newsletter Tools for Engaging Subscribers in 2022
    One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately […]
  • The Beginner’s Guide to Keyword Density
    When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to keyword density, we’ll cover the basics, dig into why it matters, and offer functional formulas […]
  • 5 Human Resource Management Functions Every HR Manager Needs to Know
    There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? […]
  • How to Write the Perfect Page Title With SEO in Mind
    If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline. After all, over 50% of shoppers use Google to discover or […]
  • Everything You Need To Know About Keyword Match Types
    Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they […]
  • What Are Local Citations [+ 4 Steps to Build Them for Your Business]
    If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took […]
  • 11 Companies on Pinterest That Are Crushing It
    If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. […]
  • Why You Should Leverage Interactive Videos [Data from 500+ Marketers]
    A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be talking more about. Learn what interactive video is, how to create one, and examples from […]
  • 9 Tips on How to Leave a Job on Good Terms
    At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key. However, even though quitting happens all the time. it’s easy to ruffle some feathers during the resignation process and […]
  • 16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools]
    When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel engaged at […]
  • Best Times to Post on YouTube in 2022 [Research]
    In 2022, we surveyed over 500 video marketers and found that YouTube sees the highest usage, more than TikTok and Instagram. It’s also the platform marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep […]
  • Why Workplace Authenticity Matters More than Ever, According to Credly’s VP of Customer Success
    Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put a bigger focus […]
  • How to Write a Case Study: Bookmarkable Guide & Template
    Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it […]
  • How to Create an Editorial Calendar in Google Calendar [Free Templates]
    Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot […]
  • How to Write a Great Email Signature [+ Professional Examples]
    Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to […]
  • How To Write Meta Descriptions
    I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn. Specifically, I didn’t know the purpose of a meta description and why adding one to a blog post was so important. After all, wouldn’t Google highlight the most relevant part […]
  • 11 of the Best Microsite Examples We’ve Ever Seen
    They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller […]
  • How to Write Professional Yet Kind Rejection Letters [4 Templates]
    It’s never easy notifying someone that they didn’t get the job. This often leads to generic emails, or worse, complete silence – that’s where a rejection letter template can come in handy. While it’s never fun to do it, there are kind yet professional ways to reject an applicant that preserve your employer brand. How […]
  • 20 Tips for Starting a New Job
    Starting a new job? Then it’s time to put your best foot forward. Specifically, you’ve got to show up to your new job, make a great first impression, and contribute something of value. No biggie, right? To crush your new gig right from the get-go, you need to prepare for the first day. Below are […]
  • 12 of the Best Programming Languages to Learn in 2022
    So, you want to learn how to program. Honestly, great choice — pursuing software or website development is a challenging but highly rewarding career path. Now, for your next big decision: Which programming language should you start with? It can feel like a daunting choice, since your first language is your first exposure to the […]
  • Instagram’s New Algorithm Update Prioritizes Original Content: What Marketers Need to Know
    Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers. To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis. In fact, reposting […]
  • SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022
    Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers […]
  • How to Get Followers on Pinterest: 25 Tips for 2022
    Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting. Fortunately, there are tactics you can implement right now to increase your real follower […]
  • The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers
    In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 […]
  • 11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
    As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. […]
  • The Ultimate Guide to Internet Marketing [Data + Expert Tips]
    Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing […]
  • Where Are These Viral Social Media Platforms Now?
    From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. […]
  • How to Prevent Click Fraud
    When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your […]
  • 30 Google Sheets Shortcuts Marketers Need to Know
    As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know […]
  • How to Use the Weighted Average Formula in Excel
    When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.   But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in […]
  • Content Mapping 101: The Template You Need to Personalize Your Marketing
    When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You […]
  • 13 Social Media Calendars, Tools, & Templates to Plan Your Content
    What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an […]
  • How To Improve Your Emails With a Handwritten Signature
    Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.  However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great […]
  • The Ultimate Guide to Google Data Studio in 2020
    Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities. While many tools can help you visualize data, none compare to Google Data Studio, which is entirely free and accessible to all (even if you […]
  • Why CRM and Marketing Automation Need Each Other
    Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it makes your job. When […]
  • Best Structured Data Testing Tools
    Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain […]
  • How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers]
    Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study, they might feel a daunting rise of tediousness, […]
  • TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?
    When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be […]
  • The HubSpot Blog’s 2022 Instagram Marketing Trends Report
    If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the […]
  • 40 Clever 404 Error Pages From Real Websites
    Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users […]
  • How to Optimize Your 404 Error Page for SEO & Conversions
    In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. This error is the most common one that your site’s visitors will encounter. It […]
  • The Ultimate Guide to Viral Campaigns
    “He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s […]
  • 8 Virtual Interview Tips to Help You Get The Job
    If you’ve landed on this post, it’s likely that your resume has impressed the hiring manager(s) at the company you’re applying to work for, and you’ve now been invited to a virtual interview. That’s a huge accomplishment. If you’re looking for video interview tips, tricks, and best practices — or just want to know what […]
  • B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]
    When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For […]
  • How to Sort in Google Sheets
    Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets. First, know that […]
  • Formula Parse Errors: What They Are & How to Fix Them
    You’re working in a spreadsheet and you want to use a function. You write the formula, excited to get the results, then you see “Formula parse error” leaving you feeling confused and a little defeated. Let’s cover what that actually means and what probably lead to that error message. It’s like trying to speak a […]
  • Send Your Clients A Birthday Email That’s Sure to Get Engagement
    Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in Free dinner at our favorite […]
  • The Ultimate Guide to Service Level Agreements (SLAs)
    At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process. One of the most critical […]
  • The Ultimate Guide to SEO in 2022
    What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. Impact Plus reported that 61% of marketers named SEO as a […]
  • Quora Ads: Are They Right For Your Business?
    When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. What Is Quora? And Who Uses It? Quora is a […]
  • 23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize […]
  • 8 Discontinued Social Media Channels and Features (+Why They Never Took Off)
    What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make their stories any less […]
  • Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
    A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.”  I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the […]
  • Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging
    HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture […]
  • What are Instagram Guides? [+ How to Create One]
    If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels, or Lives in one […]
  • The HubSpot Blog’s 2022 Content & Media Planning Report [Data]
    Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. In the last two years, 99% of content planners, strategists, or marketers who pivoted their strategy did so in 2021. Unsurprisingly, the #1 reason they […]
  • The Ultimate Guide to Building a Website Redesign Strategy
    So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision […]
  • How to Build Your Brand With Instagram: 11 Tried-and-True Strategies
    Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram […]
  • How Does the TikTok Algorithm Work In 2022?
    As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to […]
  • Brand Strategy 101: 7 Important Elements of a Company Branding Plan
    Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business. Strategic branding helps you set yourself apart from your competition and build customer loyalty. In this article, you’ll learn all about the branding methods and essential elements of a branding strategy you […]
  • How to Use the If Function in Google Sheets
    One of the most valuable functions in Google Sheets is the “IF” functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google […]

May 2022