News


  • Creator Economy: Everything Marketers Need to Know
    The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new […]
  • Instagram is Taking on BeReal: Do Marketers Need to Care?
    Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll […]
  • 100 of the Best Hashtags for TikTok
    TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so […]
  • YouTube Hashtags: What Marketers Need to Know
    When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on […]
  • Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
    What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B […]
  • Why Consumers Participate in Online Communities [Data & Expert Insight]
    Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get […]
  • 10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]
    On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try.  […]
  • 8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
    Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with […]
  • How 10 Brands Use Pinterest Idea Pins for Marketing
    Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create […]
  • Topical Content vs. Evergreen Content: How Both can Boost Traffic
    The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your […]
  • 30 Proven Tips to Improve SEO Performance
    The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as […]
  • How Businesses Are Using Gamification to Spice Up Their Marketing
    You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While […]
  • Best Personal Websites: 35+ Examples to Blow Your Mind
    A personal website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve seen […]
  • What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
    The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the […]
  • How to Make a Good First Impression: 14 Tips to Try
    Did you know that it only takes a tenth of a second to make a first impression? So when you meet someone for the first time, you need to be on your game from the very beginning — but do you know exactly how to make a good first impression? Whether you’re meeting new connections, […]
  • How to do a Website Audit to Improve SEO & Conversions
    When was the last time you gave your website a checkup? Maybe you’ve never audited your website before, it’s been a while since you have, or you have a redesign planned for the future. Whatever the case, use this post as your go-to website audit checklist to make sure your website is primed for maximum […]
  • Comma Rules for Clear Writing (with Examples)
    One of the most commonly used punctuation marks, an errant comma can be the difference between a complete sentence and a complete mess. In this post, we’ll explore seven comma rules that will keep your writing concise and coherent. Before we dive in, what is a comma anyway? You can think of a comma as […]
  • How To Be a Good Interviewer
    Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective […]
  • 20+ Fun and Engaging Instagram Story Ideas for 2022
    Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a […]
  • 15 Brands That Demonstrate Social Responsibility in 2022
    Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that same survey, 64% of respondents said they prefer to buy from companies with a reputation for purposeful action, not just their profits. […]
  • How 5 Brands Are Using Emerging Technology for Marketing in 2022
    Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits […]
  • 3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
    According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently, […]
  • Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
    These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 […]
  • Phone Photography 101: How to Take Good Pictures With Your Mobile Device
    Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to master how to take good photos with your phone — no fancy cameras or desktop editing software required. Brands are catching on, too — these kinds of visuals remain […]
  • 14 of the Best Free Website Builders to Check Out in 2022
    In today’s digital world, having a business website isn’t an option. It’s a must. An online presence is the digital equivalent of a calling card or listing on a phone book’s yellow pages. It increases brand awareness and allows you to display products and services online. Unfortunately, not all businesses see the benefit of having […]
  • What will social media look like in the future? Here’s What The Data Suggests
    With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines […]
  • Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
    A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly […]
  • The Ultimate Guide to Google Analytics in 2022
    Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were […]
  • HTTP 500 Internal Server Error: What It Means & How to Fix It
    Troubleshooting an HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what […]
  • How to Write a Powerful Executive Summary [+4 Top Examples]
    Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or […]
  • Web Forms: The Ultimate Guide
    Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the businesses that create them and embed […]
  • 15+ Organizational Skills Every Leader Needs [+ Ways to Develop Them]
    Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. […]
  • The Best Free Business Budget Templates
    Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates […]
  • 9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]
    Have you ever lost your phone, keys, or wallet? If so, you’ve probably been advised to retrace your steps. Breadcrumb navigation helps visitors to your site do just that, but instead of searching the kitchen, bathroom, and front door area only to find their keys in the refrigerator, breadcrumb navigation shows users their current location […]
  • 5 Ways to Figure Out What to Sell on Amazon
    With over 300 million active customers on Amazon, it’s no wonder you want to sell a product on the internet’s most visited ecommerce website. Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think. In fact, most of your research can be done for free on […]
  • How Much Do Content Creators Make? [Average Salary in 2022]
    The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary. Table […]
  • What is “Quiet Quitting”? And Why It’s Trending on Social Media
    Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how […]
  • 33 Emerging Technology Stats to Know in 2022
    Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in?  In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future.  Augmented and Virtual Reality For years, researchers have […]
  • The Ultimate Guide to Starting A Podcast [Checklist]
    Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from idea to launch […]
  • 19 Black Influencers To Follow and Learn From
    Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Zippia found […]
  • If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
    Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to […]
  • The Best Story Framework for More Engaging Storytelling [Example]
    Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing […]
  • What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples
    Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty […]
  • The 15 Best Marketing Automation Tools Available to You
    A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by streamlining their workflows, there are so many options to choose from, full of different solutions with various […]
  • 9 Great Ways to Use Data in Content Creation
    Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect, analyze, and apply data to your content. If you’re running […]
  • How to Make a Chart or Graph in Excel [With Video Tutorial]
    Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone […]
  • The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
    Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success. Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google […]
  • The Best Marketing Jobs and Careers for You to Pursue in 2022
    Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why […]
  • The Age of the Connected Customer
    Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case […]
  • 50 Free Online Marketing Classes to Take This Year
    It’s no secret that individuals who hold a bachelor’s degree or higher are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend? Given the rate at which new digital marketing technologies and software are developed, it can be […]
  • How to Grow Your Podcast
    Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog. […]
  • Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn
    Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform more immersive than its signature, scrollable picture feed. This decision […]
  • 29 Companies With Really Catchy Slogans & Brand Taglines
    Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]
  • The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions
    An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how […]
  • How to Network Effectively: 10 Tips You Can Start Using Today
    “Networking” is a buzzword that many of us have a serious love/hate relationship with. Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. This guide will help you navigate those uncomfortable face-to-face networking situations, so […]
  • 8 Steps to Launching an Online Learning Academy Your Customers Will Love
    73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn […]
  • 10 Ways to Monetize a Podcast (+ Examples)
    82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help […]
  • 9 SMART Social Media Marketing Goals For You to Set in 2022
    Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts […]
  • The 12 Best Cover Letter Examples: What They Got Right
    Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. […]
  • 12 Best Social Media Marketing Courses to Take Online [Free & Paid]
    Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your […]
  • What Are Agile Metrics?
    Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come […]
  • Offline Marketing: Should You Leverage It in a Post-Pandemic World?
    Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever […]
  • Facebook is Redesigning its News Feed: What Marketers Need to Know
    Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user […]
  • UTM Codes: How to Create UTM Tracking URLs on Google Analytics
    How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM […]
  • How to Write a Video Script [Template + Video]
    Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer, […]
  • How to Create an HTML Form That Sends You an Email
    Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue. Here, we’re going to walk you through how to create a form […]
  • Decision Trees: A Simple Tool to Make Radically Better Decisions
    Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action? In cases like those, you might need a decision tree. It’s more formal than a chat with a friend or a […]
  • UX vs. UI: What’s the Difference?
    UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa. […]
  • How to Use the Goal Seek Excel Function (With Pictures)
    Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example. […]
  • Flexible Schedules: The Pros, Cons, & Surprising Outcomes
    I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office. For many workers, a flexible schedule is the answer. This types of schedule allows you to work when you’re most productive and gives you the autonomy you need to […]
  • Best 12 Finance Podcasts To Get Your Money Right in 2022
    If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you’re just getting started in your financial journey or you’re looking for some new tips and tricks, these podcasts […]
  • How to Start a Podcast on Spotify for Free
    If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively […]
  • 9 Common Mistakes Marketers Make on TikTok & How to Avoid Them
    Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and […]
  • Is the Potential Recession Already Impacting Consumer Spending Habits? [New Data + Takeaways for Marketers]
    If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we […]
  • Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
    Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key […]
  • The 5 Best Cities for Black Entrepreneurs
    Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive […]
  • 9 Marketing Automation Best Practices
    As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company […]
  • Personalized Experiences: Why We Love Them + Brand Examples
    According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and […]
  • Influencer Marketing Strategy Checklist & Template
    If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has […]
  • The Ultimate Guide to Content Marketing in 2022
    Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on […]
  • 10 Common Copywriting Templates to Use in Marketing
    Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. […]
  • 43 Handy Excel Shortcuts You Can’t Live Without
    Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be […]
  • How to Change All Margins in Google Docs [FAQ]
    When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to change only the left and right margin space, simply click and hold the small blue […]
  • How to Answer ‘Tell Me About Yourself’ Using 9 Tried-and-True Tips
    The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how […]
  • What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity
    If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various industries and businesses to help determine the highest […]
  • What is YouTube Shorts & How to Make One [+7 Brand Examples]
    Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube […]
  • Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
    More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference […]
  • What’s TikTok’s Attribution Manager & How Can Advertisers Use It?
    TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, […]
  • 5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
    To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to […]
  • 12 Essential YouTube Advertising Statistics for 2022
    YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY […]
  • 18 Best B2B Website Examples & How to Design a Great B2B Website
    The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site. By the end, you’ll be able to create a site that drives conversions and keeps buyers coming […]
  • Twitter Topics: How to Use It & What Marketers Need to Know
    Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests.  As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense […]
  • How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]
    In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every […]
  • Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]
    Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer […]
  • 21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
    Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: […]
  • The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
    Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even sure which website you should use to create one. Here, we’ve created a list of […]
  • The Ultimate Guide to Talent Management [Strategy + Best Practices]
    Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You […]
  • What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
    Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In […]
  • 16 Educational Podcasts for BIPOC Entrepreneurs
    Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are […]
  • Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]
    Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire. To help you understand the impact each type of leader has on a company, this post will explain what a leadership style is. We’ll cover the most common types of leadership and […]

September 2022
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