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The Business Requirement Document: What It Is and How to Write It [+5 Templates]

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done.

This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies.

Keep reading for the complete guide.

Table of Contents

What is a Business Requirement Document
Why is It Important to Document Business Requirements
How to Write a Business Requirement Document in 9 Easy Steps
Examples of Business Requirement Documents


BRDs capture every step of product development, from an executive summary to expected outcomes. Business requirement documents often include:

Current pain points and project objectives.
What resources a company needs.
The delivery stages and milestones of a project.
The functional requirements of a new solution (technical and non-technical).
Project constraints (everything that may slow down or hinder the progress of a project).
Expected ROI.

The structure of business requirement documents may vary depending on the project type. For instance, you’ll cut off technical functional requirements if the solution you aim to build isn’t software.

We’ll explain how to write a BRD in full. You can see a sample template below.

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Why are Business Requirement Documents Important?

BRDs paint a complete picture of a potential project. These documents bring together all the teams involved in a project launch and ensure successful project delivery.

In fact, the Project Management Institute discovered that teams without prior planning fail projects two times more frequently than prepared teams. PMI also revealed that planning helps teams meet 77% of their goals, versus 56% for those with low project management maturity.

BRDs also allow your team to:

Monitor the overall project’s health.
Bring stakeholders and team members together to create consensus and collaboration.
Hedge the risk of unexpected project changes.
Understand your budget and anticipated ROI.
Understand your project constraints and find an optimal solution to address them.
Foster accountability among your team by setting clear, transparent goals.

How to Write a Business Requirement Document

Here, you’ll learn what to write in every section of a business requirement document. To make the process easy to understand, we’ll explain every step in an example.

So to start, imagine that your company wants to create a content management system for TikTok specialists. What you have now is a mess of Google Sheets and notes on paper. Your goal is to plan, manage, and measure TikTok performance in one place.

With that in mind, let’s start outlining our business requirements.

1. Start with your executive summary.

Executive summaries describe a project concisely for your execs or other parties involved (e.g., business partners). This section offers a high-level statement of project purposes. An executive summary should capture the following:

Current pain points and how they affect the business.
What you offer as a solution.
Relevant data, like expected ROI.
A deadline for the project.

Your executive summary should be easy to understand. Your readers should learn why the project is important and worth investing in just by reading this section.

For our TikTok CMS project, the executive summary would read as follows:

Our organization is seeking a TikTok content management system to measure the TikTok team’s performance. We aim to analyze campaigns, ad spending, and ROI to scale the most beneficial campaigns.

We expect the product to be built by the end of the third quarter.

2. Communicate business objectives.

List the business objectives you hope to achieve with the project. HubSpot’s SMART system offers a simple goal-setting method. Your objectives should be specific, measurable, attainable, relevant, and time-Bound.

Let’s set objectives for our TikTok CMS:

Increase the ROI of TikTok ads by 10% in November.

Speed up post creation to publish 2 posts daily.

Build an analytical report to access and analyze TikTok metrics in one place.

Define TikTok’s best-performing campaigns to scale them.

If you cannot specify the numbers or it’s hard to predict them, detail specific results that you hope to achieve from the full implementation of the project.

3. Explain the project’s background and why it’s needed.

Name a few urgent issues you aim to solve with the project. Provide data and research to support your statement. For instance, you can compare current and expected spending. Be sure to include a summary of past experiments or projects in this section.

Here’s the background for our TikTok example:

Our team has no detailed record of our TikTok ROI. A TikTok CMS will help to cut the costs of TikTok campaigns and increase ROI. We will also determine the best-performing campaigns in terms of ROI.

4. Set your scope of work.

This is the most important part of your BRD. This section should include:

A detailed overview of project objectives.
Project deliverables.
Acceptance criteria.

Your scope of work identifies what needs to be done within a specific period. Be sure to clearly communicate the project requirements for every step of development. This fosters clear communication between stakeholders and team members who will be working on the project. You’ll also mitigate the risk of the project veering off course.

5. Define the project’s functionality requirements.

List all the features and necessary functionality of the product. This section includes what needs to be built and any features your new project requires. You can also describe this section under the Scope of Work.

For our TikTok CMS, we’ll need:

A calendar task view for content management.

Reporting features.

Monthly performance analytics for a stand-alone post and a group of posts.

Filtering by different campaigns.

6. Identify your key stakeholders.

This section of your BRD lists key stakeholders for your project. Take the time to outline each person’s roles and responsibilities. Make sure to include both internal and external parties.

Let’s dive into our example.

Chief Marketing Officer: Approve TikTok CMS creation.

Project managers: Responsible for decomposing the project, assigning team members, and ensuring the project is completed on schedule.

TikTok team lead: Responsible for making content and gathering performance metrics.

7. Communicate project constraints.

It’s essential to specify the existing boundaries that affect project development. Your constraints can be anything from your budget, current toolkit, technical limitations, team availability, or dependencies.

Here’s a great example of project boundaries for a technical product:

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8. Set a schedule.

Work hand in hand with your project managers to specify deadlines for each phase of your initiatives. BRDs for external clients should include final deadlines and estimated delivery dates around milestones.

For our TikTok CMS, here is our schedule.

Phase 1. Complete X by December 2022

Phase 2. Develop and conduct quality assurance of X feature by March 2023

9. Summarize your cost-benefit analysis.

A cost-benefit analysis determines whether the project’s benefits outweigh its costs. Create a spreadsheet that outlines current expenses and budget lost by inefficiencies. Forecast the amount of money and other benefits a company will gain.

Your goal is to convince executives that a new project is worth the investment. Bolster your case by presenting facts and figures.

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5 Outstanding Business Requirement Document Examples

We’ve gathered a collection of 5 business requirement document templates. Look through each and choose one that fits best with your project. Be sure to adjust each template to meet your project requirements.

PandaDoc BRD Template

This is a fantastic template if you want to prepare a BRD for product development. PandaDoc provides straightforward examples of what text you should put in each section. You’ll also find best practices for every entity mentioned in the template.

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TechWhirl BRD Template

This template is designed specifically for new technology solutions. TechWhirl includes 17 sections that detail the project summary, scope, business process overview, business requirements, and more. You can even include data in charts and graphs.

Best for: Explaining complex business processes and dependencies.

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Asana BRD Template

Asana provides a free BRD template that you can edit in real-time. This compact template includes only necessary fields, and each section has tips on what to write. This template is best for getting buy-in from internal stakeholders.

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Smartsheet BRD Template

Smartsheet offers a one-size-fits-all BRD template. You can use it for small internal projects and for complex, expensive projects for external vendors. Every section is complemented by a short description or example of what should be written.

Want to see more templates? Here are 10 free BRD templates from Smartheet (all follow the same pattern).

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ClickUp BRD Template

Looking for a simple BRD to guide your projects? Try this template from ClickUp. There are only basic sections (with sheets) that you can easily fill out online. Marketing and sales teams can use this template to get buy-in for CRM tweaks, API connectors development, etc.

Best for: Small inner projects with few requirements and deliverables.

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Writing Your Business Requirement Document

No matter the scope of your project, a business requirement document can help you keep the process tidy. With this document, you’ll have a clear plan to guide your project. Plus, you’ll have a compact summary of the business case fueling your initiative.

If you’re looking to pitch your business as a whole, explore HubSpot’s free business proposal template. We’ll walk through how to summarize your solutions, share pricing, and set timelines.

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Creator Economy: Everything Marketers Need to Know

The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy.

But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know:

What is the creator economy?

Social Media’s Role in the Creator Economy

Platforms with Content Creator Funds and Programs

How Brands Should Use the Creator Economy

What is the creator economy?

The creator economy is an online-facilitated economy comprised of millions of content creators, such as social media influencers, videographers, bloggers, and other digital creatives. The creator economy also includes software and tools designed to help these creators grow and profit from their content.

The creator economy is a relatively new addition to the media and entertainment industry, and it’s something that anyone from any generation can be a part of. Whether you’re a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Think about it — if a TikTok account rating bathroom sinks around New York City can go viral, then there really is no limit to what’s possible in the content creation business.

Social Media’s Role in the Creator Economy

The rise of social media has fueled growth in the creator economy. According to Forbes, there are about 50 million content creators across multiple platforms, including YouTube, TikTok, Instagram, and Twitch. That’s about 50 million people participating in the creator economy.

The creator economy saw significant growth during the start of the COVID-19 pandemic. During this time, many people found themselves working from home or looking for new income streams due to budget cuts and layoffs. This resulted in more people having more time or incentives to create content on platforms like TikTok, Twitch, and YouTube.

In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. According to Statista, TikTok experienced a growth of 180% among users ages 15-25 after the pandemic broke out in the U.S. in 2020.

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Aside from financial opportunities (and an escape from boredom), social media provides a digital space for almost anyone to post their content, promote their work, and build a loyal fanbase. In the creator economy, you can be a creator without investing in expensive equipment or getting the backing of major studios.

For example, Kyle Prue rose to fame on TikTok with videos showcasing his dry humor. All his videos are shot from his apartment using his iPhone and the mic on his Apple headphones. Despite his simple setup, Prue has over 1 million followers on TikTok and 32.5 million likes.

@kyleprue Reply to they expelled me on the ides of March actually
♬ original sound – Kyle Prue

He also wrote and starred in his dark comedy-drama web series, “The Rabbit,” which he posted to YouTube for viewers to watch for free. Prue put the series together with his own money and without the help of any major studios or production companies. Each episode has between 20,000 to 71,000 views.

Platforms with Content Creator Funds and Programs

As I mentioned, many people turned to the creator economy to earn money — especially at the start of the pandemic when companies were experiencing hiring freezes and layoffs. Many digital platforms contribute to this economy via their creator funds and programs, including:


For years, content creators on YouTube have made money via ad revenue from video advertisements. YouTube also has the YouTube Partner Programs, which gives creators access to exclusive features and various monetization opportunities. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.


To keep up with the growing creator economy, Instagram has rolled out many new opportunities for creators to earn money off their posts to the app. One opportunity is the Instagram Live Badges, which allows users to send monetary tips to their favorite creators during live streams. Another opportunity is the Instagram Reels Play Bonus Program, where creators earn money based on the performance of their Reel.

Other monetary opportunities include:

Branded content
Shops for creators to sell directly to their followers
In-stream video ads
Affiliate programs


TikTok’s Creator Next Program includes its $200 million creator fund, tipping and gifting opportunities, and a creator marketplace to connect creators with brands. The creator fund is accessible to many creators, including those with only 10,000 followers — so long as they have at least 100,000 video views within 30 days.


Streaming platform Twitch has its Twitch Partner Program, where creators can earn income in multiple ways. One way is through channel subscriptions. With channel subscriptions, streamers earn revenue when their viewers subscribe via the following options: Tier 1, Tier 2, Tier 3, or Prime.

Bits is another feature of the program, allowing viewers to purchase virtual goods to “cheer” on streamers. Streamers get a percentage of the revenue Twitch receives from these purchases. And finally, Twitch streams can earn money via ad revenue from ads run during their streams.

Other Ways Content Creators Make Money

Though many social media platforms provide creators opportunities to make money through creator funds and programs, content creator earnings typically aren’t very high.

According to a survey by NeoReach and Influencer Marketing Hub, only 1.4% of the 2,000 content creators surveyed earn over $1.4 million annually. Only a little over 20% make a livable wage of $50K or more a year. To combat this issue, content creators will often supplement their income by other means, such as:

Brand deals and partnerships
Sponsored content
Paid subscriptions
VIP meet-ups
Event hosting
Live and virtual events

Some content creators may also use their online presence as a stepping stone toward more lucrative ventures. For instance, Tabitha Brown is a social media personality and actress who became famous on TikTok for her calming videos of affirmations and recipes.

Her fame on social media led her to being cast in popular television shows like Showtime’s “The Chi.” Brown also has her own show, “All Love,” on Ellen DeGeneres’ digital platform EllenTube as well as a bestselling cookbook and an ongoing partnership with Target.

How Brands Should Use the Creator Economy

Viewers tend to care more about people and personalities than brands in the creator economy. As a result, many major brands have struggled to find their footing on platforms like TikTok or Twitch. However, there is still a way brands should tap into the creator economy to grow their audience and gain revenue — influencer marketing.

Brands should reach out to influencers with a loyal social media following to spread the word about their products or services. A great example of influencer marketing would be the work of TikTok personality Drew Afualo. Afualo is famous on TikTok for creating videos that poke fun at misogynists and uplift women.

Since gaining millions of followers on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum.

#ad Make sure you check out The Lost City out 3/25 😎 Sandra Bullock is the baddest period @Paramount Pictures
♬ Joy (30 seconds) – TimTaj

Online fashion retailer Shein has also worked with Afualo to promote the company’s SheinX collection.

@drewafualo Lmk which outfit is your fave 🤓 Shop the
#SHEINX Collection & use my code “DREW” to save 15% off the entire @SHEIN US site!
♬ original sound – Drew Afualo

There are many ways to leverage Influencer marketing. Popular tactics include social media takeovers in which an influencer “takes over” a brand’s social media account for a day. Some brands like Genius will host live Q&As with influencers or celebrities on platforms like Instagram Live or Twitter Spaces. Additionally, paid partnerships, product placement, and sponsorships are considered tried and true methods.

Just remember — if you’re leveraging influencer marketing, you’ll need to ensure the influencer’s content and image align with that of your brand. After all, you should always practice discernment with who or what is associated with your brand or organization.

The creator economy is how influencers and creatives earn income by creating content that is unique to them and taps into their niche audience. However, it’s also an excellent avenue for brands to generate awareness and remain relevant in an ever-changing media landscape. Now that you know about this growing economy, you can find new and innovative ways to incorporate it into your marketing strategy.

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Instagram is Taking on BeReal: Do Marketers Need to Care?

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.

Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers.

Is Instagram Becoming a BeReal Copycat?

Before we get into Instagram, here’s a quick refresher on BeReal.

This social media app has been around for a few years but it only took off this year. The app has been labeled the anti-Instagram – encouraging users to strip away the filters and the glitz, and be more authentic.

Here’s how it works: The app uses a dual camera feature – front and back cameras – and at a random time throughout the day, users will be prompted to take a photo in their current environment within two minutes. They can’t upload a picture, it has to be taken from the camera.

Then, once you’ve shared, you’re able to see your friends’ posts who were prompted at the same time.

BeReal’s ad reads “No filters. No likes. No followers. No bullsh*t. No ads. Just your friends, for real.”

The shade toward Instagram isn’t exactly subtle but it does reflect a critique many users have made, including influencers like Kylie Jenner.

There’s even a petition with over 300,000 signatures titled “Make Instagram Instagram Again.”

Instagram has seemingly responded by testing a BeReal-like feature – among other ones. In July, the platform introduced “Dual,” which allows users to post content using both the front and back cameras.

in an apparent attempt to copy the popular app BeReal, Instagram is rolling out its own feature (called ‘Dual’) to take disappearing photos using the front and back cameras simultaneously

left is IG stories, right is BeReal

— paris martineau (@parismartineau)
July 28, 2022

At this point, the only similarity was the camera aspect.

However, a few weeks later, developer Alessandro Paluzzi discovered that Instagram was testing “Candid Challenges,” a feature using Dual that would also have a timed component prompting users to share on their Story. Sound familiar?

Instagram confirmed this in a brief statement, saying that it’s an internal prototype with no external testing currently.

#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App 👀

ℹ️ Add other’s IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes.

— Alessandro Paluzzi (@alex193a)
August 22, 2022

Should marketers care about Instagram taking on BeReal?

The short answer is it’s still too early to tell.

The first reason is that it’s still not clear whether BeReal is a suitable platform for brands. As it stands, BeReal doesn’t have many (if any) brand-friendly tools.

With Instagram potentially adopting BeReal features, this could give the app the freshness and authenticity it’s been missing lately.

This is good news for brands, as they could continue building on Instagram without having to adjust to and grow on a new platform.

One TechCrunch article suggests that BeReal is still very much in its infancy phase, struggling with glitches that impact the user experience.

While BeReal could threaten Instagram’s dominance, it’s not quite there yet.

For now, it’s worth keeping an eye on both platforms to see how their features evolve and user sentiment along with them.

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100 of the Best Hashtags for TikTok

TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out.

If you’re worried about finding the right hashtag for your content, don’t worry! I’ve put together a list of 100 of the best hashtags for TikTok videos. No matter the kind of content you’re creating, these will help guide you in the right direction.

What are the best hashtags for TikTok?

The Best Hashtags for TikTok to Go Viral

Hashtags for Funny Content

Hashtags for Relationship Content

Hashtags for Family Content

Hashtags for Entertainment Content

Hashtags for Pet Content

Hashtags for Food Content

Hashtags for Motivational Content

Hashtags for Beauty Content

Hashtags for Health and Wellness Content

What are the best hashtags for TikTok?

The best hashtags for your soon-to-be viral TikTok video depend largely on the kind of content you’re uploading. However, there are some general hashtags that generate millions (even billions) of views and are vague enough to work with almost any kind of video. The hashtags are:


#fyp (short for For You Page)









Pro Tip: General hashtags like the ones above are great for most videos and topics, but you should also use more specific hashtags that correspond with the content you’re putting out.

The Best Hashtags for TikTok to Go Viral

To find the best hashtags to make your video go viral, check out content from other TikTok creators in your niche to see what they’re using. You can also search keywords and hashtags in the app’s search bar to find hashtags with the most views.

To make finding the right hashtag easier, here are hashtags that gain up to billions of views. Even better — they’re divided by category

Hashtags for Funny Content

#standup (meaning standup comedy)










Pro Tip: Use your name as a hashtag and use other hashtags that correspond with the topic of your comedy. For example, the comedy page @donttellcomedy posted a clip of standup comedian Amy Silverberg sharing a story about teaching poetry to her students. Her name is included in the hashtags as #amysilverberg, and other hashtags include #poetry, #englishteacher, and #education.

Using your name as a hashtag, regardless of the content you post, can make it easier for people to find your work on TikTok.

Hashtags for Relationship Content











Pro Tip: If you and your loved ones go to an event or famous place, include that in your hashtags. For example, the video below says a trip to the zoo is an excellent idea for a first date, and it includes #zoo among other hashtags like #relationship and #date.

Hashtags for Family Content











Pro Tip: Many famous families on TikTok will create hashtags with their last names. For instance, @nnatalieaguilar is a popular TikTok content creator with 5 million followers on the app. She regularly posts videos about her family and always includes #theaguilars in all of her family-related posts.

@nnatalieaguilar little sister has no chill 😂 she really called her out 🤦🏽‍♀️
♬ Quirky – Oleg Kirilkov


Hashtags for Entertainment Content











Pro Tip: Entertainment is a broad niche ranging from books to films to music to comics to anime. The above hashtags are great starters that get up to billions of views, but to hit your target audience you should research other hashtags that are more specific to your niche. For example, many comic book-related content creators on the app use hashtags like #dccomics or #marvel to reach comic book fans.

Hashtags for Pet Content











Pro Tip: If you have an unconventional pet, like a chinchilla, for example, look for other quirky pet owners on TikTok and see what hashtags they are using. Those hashtags may not be as popular as #PetsofTikTok, but they will help you find your niche on the app and connect with viewers looking for your kind of video.

For example, #chinchillasoftiktok doesn’t get as many views as other pet hashtags. However, it still has over 51.4 million views on the app and is widely used by chinchilla owners and enthusiasts.


Hashtags for Food Content











Pro Tip: Be sure to tag any restaurants or brands behind the food you’re showing in your content. This can encourage the restaurant or brand to repost your TikTok, leading to more views. If you’re cooking a particular dish, make that into a hashtag as well. For example, if you’re making sushi, include #sushi in your post.

Hashtags for Motivational Content











Pro Tip: If you’re sharing a clip of someone else’s motivational video, speech, or content, make sure to tag that person. It’s good manners (you should always give people proper credit), and that person will be more likely to share or bring attention to the video.

Hashtags for Beauty Content











Pro Tip: Tag the brands you’re using in your beauty content and include them in hashtags as well.

Hashtags for Health and Wellness Content











Pro Tip: Create a health or fitness challenge and a hashtag to promote it. For example, if your challenge is to do 50 squats a day, a good hashtag could be #50SquatsaDayChallenge.

It seems like there’s a new viral TikTok video popping up almost every day, so there’s no reason your video can’t be the next one. Now that you know the best hashtags to use and how to find the right ones for your video, you’re one step closer to going viral on TikTok.

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YouTube Hashtags: What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were.

Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos.

YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel’s viewership. Here’s everything marketers need to know about YouTube hashtags.

What are YouTube hashtags?

How to Add Hashtags to a YouTube Video

Best YouTube Hashtags for Your Video

Popular YouTube Hashtags

Hashtags for Gaming Videos

Hashtags for Food Videos

Hashtags for Beauty and Fashion Videos

Hashtags for Entertainment Videos

Hashtags for Educational Videos

Top YouTube Hashtags

What are YouTube hashtags?

YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. Using a hashtag also allows YouTube creators to categorize their videos with other content that includes the hashtag. Hashtags can also be used to conduct a search in the YouTube search bar.

Ultimately, hashtags make videos more discoverable — benefiting both users and content creators.

In the example below, Today includes #Emmys #Fashion and #RedCarpet for its video “Fashion Hits and Misses From the 2022 Emmy Awards.”

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If you click on #Emmys, you’ll be taken to a page featuring other YouTube videos using the same hashtag.

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Now you can easily find and click through other videos covering the award show.

How to Add Hashtags to a YouTube Video

Hashtags can be added to a YouTube video’s title or description. Just type the # symbol into the title or description then begin to add the topic or keyword you want to be associated with your video. YouTube will then suggest popular hashtags based on what you typed in. From there, choose a recommended hashtag to promote your video with others using the same hashtag, or create one of your own that fits your content.

The hashtags you used will then link to a results page featuring other videos sharing the hashtag.

Best YouTube Hashtags for Your Video

The best YouTube hashtags for your video will depend on its content. For example, if your video features a celebrity, influencer, or public figure, you can use their name as a hashtag. If your video is part of an ongoing series or playlist on your channel, you can include the title of the series or playlist as a hashtag as well.

In the example below, First We Feast uses the hashtags #Hotones, #Lizzo, and #SeanEvans. Hot Ones is the name of the series on the channel, Lizzo is the celebrity being interviewed, and Sean Evans is the host.

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In this example, using #Hotones in the video is great for the channel because clicking on it takes the viewer to a page showing other videos in the web series.

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Hashtags that align with your niche are also best for your videos. For example, if you’re a fashion YouTuber then hashtags like #fashion, #outfitideas, or #styleinspo will be most helpful for your videos. If your videos are funny then hashtags like #comedy, #lol, or #comedyskit are solid choices.

To find the best hashtags for your video, look up videos of other creators in your niche to see what tags they are using. Or search words in the YouTube search bar to see what other popular words and phrases come up. TubeBuddy is also a great tool for YouTube content creators and has a feature that allows creators to find keywords and phrases that can be turned into hashtags.

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Make sure you don’t use too many hashtags in your videos. According to Google, the more hashtags you use, the less relevant your video becomes. Try to stick to no more than three hashtags per video. If your video contains more than 60 hashtags, YouTube will ignore every single hashtag, and your video may be removed from your uploads or search results.

Your video may also be removed if you’re using irrelevant or misleading hashtags. So, remember — not all trending hashtags will guarantee success for your video. If you see a hashtag trending on YouTube, but it’s not relevant to your video — just leave it alone.

Popular YouTube Hashtags

Here are some popular hashtags for different kinds of YouTube content.

Hashtags for Gaming Videos











Hashtags for Food Videos











Hashtags for Beauty and Fashion Videos




#grwm (get ready with me)




#ootd (outfit of the day)



Hashtags for Entertainment Videos




#shorts (for YouTube Shorts)






Hashtags for Educational Videos











Top YouTube Hashtags

These are some of the top YouTube hashtags that can be applied to most kinds of videos.











Using YouTube hashtags will help your videos find the right audience — leading to growth for your channel. Just remember to always use relevant hashtags and not over-tag your content. If you remember these rules, you’ll be able to use YouTube hashtags to your advantage.

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Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.

Wondering why so many companies are entering the editorial space? Industry experts cover that and more below.

1. The B2B marketing industry is shifting.

Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade.

What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing.

[image of b2b marketing evolution]

Many brands follow a product-led growth approach, in which the product itself attracts consumers and drives retention.

Any Atluru, former head of community at Clubhouse, says that this works great for utility-based products that have already been validated socially or don’t require a network of users to thrive. Think Slack and Calendly.

She highlights that a community-led model may be more conducive to brands whose products aren’t particularly unique and gain value through community. Think Peloton and Figma.

In this case, entering the editorial space will be a key part of your success.

Media & Community-Led

The next stage is B2B companies become a destination for their audience. Media (text, video, and audio) & developing an ongoing relationship through a community.

It will be a hard moat to disrupt.

— Kieran Flanagan 🤘 (@searchbrat)
March 24, 2021

2. The ad space is oversaturated.

On an episode of Marketing Against the Grain, CEO and co-founder of Notus, Yuliya Bel argues that ads no longer have the impact they used to.

“Like anything in marketing, there comes a point where it becomes saturated. Where people start to be like ‘Ok, we’ve seen this before, it’s no longer authentic or really speaking to us,’” she said.

She references an eBay study that revealed that brand search ad effectiveness was overestimated by over 4,000%.

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play?

She argues that investing in producing high-quality content and distribution tactics is the only way to ensure longevity in the online space.

Think about it this way: You could invest $100K into an advertising campaign but once it ends, so does your lead generation. Instead, you could invest that money into building a content team that will produce evergreen content that will bring in leads long after they’re published.

3. You meet your audience where they’re at.

Every brand wants to attract its audience organically.

While social media is the most popular way to achieve this – and the strategy that offers the quickest response – building a media engine is by far the most reliable and most sustainable.

Why? The first is that it removes the reliance on third-party applications to reach your audience. If you’re solely relying on TikTok and Facebook, what happens if they are down for a few days? Or consumers lose interest and transition to a new app?

You’ll constantly be adjusting your strategy based on the platform and trying to hit a moving target.

When you build your own engine, your audience comes to you.

But, you can compete as a publisher.

You can create things that help educate and inform your audience.

Sure, not all of them will buy your product or service, but all of them will remember that you helped them in some way.

That matters!

— Kieran Flanagan 🤘 (@searchbrat)
February 4, 2021

The second reason is that you’re able to attract several personas using varying mediums.

For instance, those who listen to your podcast may have different needs and challenges from those who read your blog posts.

When you’re in the editorial space, you can tailor your content to each user type and where they are in the buyer’s journey. Whereas on social media, you’re throwing out content and hoping that it reaches the audience that will resonate with it the most.

The issue is that the editorial space is a long-term play whereas social media is a quicker turnaround. When building a media arm, you won’t see results overnight – it can take months to years to see the impact of your work so for many businesses, the wait can seem like a waste of time.

However, in the long run, attracting your audience organically through thoughtful content will be the most cost-effective and sustainable method for audience growth.

4. You establish yourself as an industry thought leader.

One of the best ways to stand out in the B2B space is to become a thought leader, a brand others go to for guidance on trends, innovative strategies, and more.

HubSpot CMO Kipp Bodnar way to differentiate yourself from the competition.

“There are a lot of technology industries where the pace of being able to innovate and create technologies is actually very fast,” he said on the Marketing Against the Grain podcast, “so, you need content and storytelling to differentiate.”

For HubSpot, media has been integral to our success – with our blog being a common first point of contact for many of our leads. Now, we’ve expanded to podcasts, videos, and newsletters.

Flanagan believes it’s crucial when growing your B2B brand.

“The most underrated skill in B2B tech in the future is editorial taste,” he says.

This refers to the ability to know what will resonate with your audience and how to execute it.

Once you’ve gained your audience’s attention and added value to their lives, they will trust the products you recommend to them – even if it’s your own. That’s reason enough for any company to enter the editorial space.

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Why Consumers Participate in Online Communities [Data & Expert Insight]

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.

According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months.

This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers.

Why Consumers Participate in Online Communities

The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with others, and to stay connected with their communities.

Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy, says a draw to online communities is that they remove the friction that can come from in-person communities, as people around the world can connect with others without needing to travel to different locations.

She says that with the advent of smartphones, online communities become “‘In your pocket’ or ‘turn on your laptop’ communities where the only thing you need to feel connected to others is an internet connection.” Access can be as simple as tapping an app on a phone or clicking on a bookmarked website instead of traveling elsewhere, so the appeal increases.

The HubSpot report also asked consumers the most significant benefits they get from participating in online communities, and they said learning new things, gaining new ideas and inspiration, and being able to meet and interact with others with similar interests.

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Garnett adds, “The ability to connect without travel or without a sense of forced communication means that not only can people around the world connect with others, but that those who are more introverted are able to participate in the ways where they are most comfortable instead of feeling forced to go to events and have small talk in order to feel like a member.”

Takeaways for Marketers

There are two types of communities consumers can join: user-built communities, where a consumer creates or joins a community around an interest, like a Reddit board or subreddit, or a community built by a brand or business, like a branded Discord server or Facebook Group.

Even though businesses can only own one type of community, you can leverage both to understand your audience’s likes and dislikes, what they talk about, and even how they talk about your business.

For example, you can use social listening to see how consumers are talking about a new product you’ve launched, or you can ask consumers a question and create an interactive poll in your YouTube Community tab.

Regardless, online communities allow businesses to interact with customers, have conversations, and develop engaging relationships that build a connection — a critical pillar of customer loyalty.

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10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]

On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket.

Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. 

From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks.

1. Stitch top-performing or relevant videos.

Stitch is a tool that enables you to combine another video on TikTok with one you’re creating. It’s yet another way to collaborate with other TikTokers, leverage user-generated content, and expand your reach.

Start by looking for top-performing videos in your niche. You can do this by using the search bar and typing keywords relating to your brand. Or, check if any videos directly mention your brand.

Once you find a video to stitch, tap the Share icon on the right-hand side.

Then, tap Stitch. This will open an editing tool where you can select five seconds of the video to use in yours.

Let’s look at stitching in action with an example from Puma.

Example: Puma

In case you’re out of the loop, latte art is a huge deal on TikTok — amassing over 2.4 billion views. When one user put the Puma logo on top of a steaming cup of coffee, the brand decided to join the action by “stitching” the original video and attempting to recreate it.

This is a great example of a brand collaborating with its audience and leveraging user-generated content.

@puma 🚨BAKERS, ARTISTS, & BARISTAS🚨 Can you recreate the PUMA logo like @1leogonzalez
♬ TWINS – Kaygon

2. Use the green screen effect.

TikTok has many filters and effects, but one stands out from the crowd: the green screen effect.

Like a traditional green screen, this effect lets you stay on-screen while different images appear in the background. It adds a whole new level of storytelling by incorporating visual aids.

This filter is ideal for explaining topics, providing recommendations, or whenever visuals could complement your story.

For instance, suppose you’re a fitness influencer. You could explain the proper form of an exercise by referencing photos in the background. In this case, the background visuals enhance your commentary rather than distract from it.

Example: Levi’s

Using the green screen effect, Levi’s recommends different jeans using product photos in the background. Viewers can easily follow along, and seeing pictures of the jeans may pique their interest.

3. Leverage trending audio.

88% of TikTok users say sound is essential to the TikTok experience. It grabs people’s attention and adds flavor to your content. And for many users, it’s the starting point for creating a great video.

Not sure what sounds are trending right now? TikTok’s Creative Center ranks the most popular music and audio clips each day. You can even filter the results by region, which is helpful if your audience is in a different location from yours.

Example: Duolingo

Duolingo is a fan favorite on the platform, especially for its funny, trendy, and sometimes chaotic videos featuring its mascot, Duo the Owl. Duo can be seen dancing to popular songs and acting in skits that incorporate popular audio clips, like in the example below.

4. Try vlog-style videos.

Vlog-style videos feel more personal and intimate — which might explain why they’re so popular on TikTok.

These videos typically include multiple clips tied together with a voiceover describing the series of events. It’s highly engaging and lets viewers feel like they’re living in your shoes.

Example: Netflix

This example shows Netflix using the vlog style to take its audience on a journey. While most of us won’t walk a red carpet in our lifetime, we can still get a peak of what the experience entails — and how our favorite actors behave off-screen. It’s also a great way to showcase “behind the scenes” content.

@netflix mini vlog of the premiere for @lilireinhart’s new movie on Netflix
♬ original sound – Netflix

5. Incorporate both niche and trending hashtags.

Making a TikTok is half the battle — you also need to ensure it lands in front of your audience. Hashtags are one way to get there.

Adding hashtags in your description gives your videos a better chance of being seen, allowing you to drive discoverability, build brand awareness, and extend your reach. But how can you do it?

This may sound counterintuitive, but only targeting popular hashtags is ineffective. While they command a larger audience, they’re also highly competitive. On the other hand, niche hashtags have fewer people searching for them, but those who do are highly engaged and interested.

For example, #workout is a popular hashtag with over 95 billion views, but #coreworkout is more niche with a fraction of the audience.

A well-rounded hashtag strategy should include both niche and popular hashtags. Take a look at the example below.

Example: Dunkin’

Fall is just around the corner, and Dunkin’ is getting everyone hyped for its seasonal menu. To get the word out, the brand incorporates a variety of hashtags to reach more people.

For instance, the video below uses #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a more niche hashtag with fewer views (40+ million). By including #pumpkinszn, Dunkin’ can tap into a smaller, more engaged audience.

@dunkin Let’s give them PUMPKIN to talk about🙌🎃 @Zachariah
♬ original sound – Dunkin’

6. Reply to comments with video.

On TikTok, almost every brand has the same goal: to connect with its audience. So often, that connection forms in the comment section. It’s where viewers go to ask questions and share opinions.

Before, creators were stuck replying to comments with text, but now they can reply with video. This feature allows you to dive deeper into topics, answer questions, and keep your audience coming back for more. 

Example: Glossier

When a TikTok user asked Glossier how to use one of its products, the brand didn’t miss the opportunity to reply with a video explaining all the ways to use it. In doing so, the brand adds value while highlighting the product’s versatility.

@glossier Replying to @robertpattinsonwife The limit does not exisit! How do you Futuredew?
♬ original sound – Variations Everything

7. Add value with “How To” TikToks.

“How To” videos and tutorials are an easy way to provide value to TikTok viewers without sounding overly promotional. Plus, positing yourself as an expert or authority in your niche keeps your brand, products, and/or services top-of-mind for viewers.

For instance, if you’re a travel brand, you could film videos of must-see attractions, restaurant recommendations, and travel tips — like the example below.

Example: Travel + Leisure

Travel + Leisure provides all the content you need to “kick your wanderlust into high gear.” From hotel recommendations to photography tips, the brand has you covered, positioning itself as a gold mine of advice for the travel obsessed.

8. Leave a CTA in your description and/or comments.

Need more engagement? Sometimes, it’s as simple as asking for it.

The ultimate goal of a CTA is to persuade users to do something — follow your TikTok page, visit your website, leave a comment, and so on. So ask yourself, what do I want my viewers to do? Whatever you choose, it should help you move closer to your primary goal (i.e., drive website traffic, increase brand awareness, etc.).

Your description and comment section are prime real estate f9=or CTAs. Use this area to ask questions, encourage users to follow you, or drive traffic to your website, blog, or other social channels (ex., “More tips on my blog, link in bio!”). 

On top of that, if you’re running ads, we recommend using a marketing integration tool, such as LeadsBridge, to sync all your lead data to your CRM.

Example: Fenty Beauty

In this TikTok, Fenty Beauty shows different ways to use one of its products. Then, to encourage engagement, they add a relevant question in the description that also incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

@fentybeauty Which
#POUTSICLE lewk was ya fave?? Let us know below, besties!👇🏼💋✨
♬ Instrumental R&b – Teaga

9. Add subtitles to your videos.

In 2021, TikTok became more accessible with the introduction of auto captions. Although you can manually add captions — which allows for greater flexibility to play around with text color and font — you can also use the Captions tool. With just a click, you can generate subtitles for your videos, allowing others to read or listen to your content.

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By adding subtitles, you make your videos fully accessible, which means you can reach an even wider audience. Plus, it also helps viewers who want to browse TikTok but can’t turn the sound on.

Example: Formula 1

If you’re into car racing, there’s a good chance Formula 1’s TikTok is on your radar. 
But have you ever noticed how often they add subtitles to their videos?

Take the example below, which uses colorful captions and emojis to add an extra layer of interest to the video. And if you mute your phone, you can still follow along without skipping a beat.

@f1 yuki really struggled with the food question 🥹
♬ Aesthetic – Tollan Kim

10. Explore top-performing videos in your niche for inspiration.

The most successful videos on TikTok are creative, out-of-the-box, and often quirky by nature. That’s a tall order — which is why every brand should explore the top-performing videos in its niche for inspiration.

Start by typing keywords relating to your brand in the search bar. Then, click the filter icon and select “Most liked.” This will populate TikTok videos that have gone viral using that specific keyword.

Once you’ve identified some top-performing videos, brainstorm ways to recreate them while adding your own spin. 

Back to You

TikTok is a quirky platform, and brands willing to get creative see the most success. If you’re new to TikTok, start with the tips in this article — and give yourself room to experiment with different videos, filters, and concepts.

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8 Networking Tips for LGBTQ+ Professionals at Conferences and Events

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Networking is connecting with other business professionals, building relationships within and outside your field, and diving into your story to establish the “why” behind your work.

Effective networking highlights your expertise and that of your peers so that you can find a middle ground of opportunity, collaboration, and collective problem-solving. Because of the power of networking, professionals are often told to focus on building their networks.

That is easier said than done, though, because people from marginalized communities — specifically individuals who are Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) — have historically been underrepresented and left out of the very spaces that are necessary to be in to make those valuable connections.

In this post, we’ll discuss why networking can be a challenge for LGBTQ+ professionals, where LGBTQ+ professionals can network, and tips for successful networking.

Why is networking a challenge for LGBTQ+ professionals?

The lack of access and representation in leadership roles at organizations can make networking a uniquely arduous task for LGBTQ+ people.

A June 2020 report from McKinsey & Company found that openly LGBTQ+ women comprise only 1.6 percent of managers and an even smaller share of more senior levels within organizations. LGBTQ+ men make up 3% of senior managers/directors, 1.9% of vice presidents, and 2.9% of senior vice presidents.  The same report found that transgender people face exceptionally sharp barriers to advancement in the workplace, and their experience is distinct from that of cisgender people who also identify as lesbian, gay, bisexual, or queer.

As a result, finding people to network with that share common values and experiences can be challenging, which is why events specifically for LGBTQ+ professionals are a valuable place to develop relationships.

Where can LGBTQ+ people network?

Professional conferences and events are an excellent opportunity to shift the narrative on representation as they provide opportunities for LGBTQ+ people to network and build connections. And, a beneficial aspect of networking at conferences is that they typically have a sense of community built in via curated programming and central themes.

For LGBTQ+ people, the built-in community environment of conferences can be particularly helpful because research shows that LGBTQ+ people are more likely to feel isolated and less supported by their peers, and management, in workplaces. In addition, conferences also give attendees access to industry leaders they otherwise might not meet to share their stories, experiences, and expertise with.


So how can LGBTQ+ people harness the power of networking at conferences? This is an especially important question to answer in 2022 as events return in full force since being largely halted due to the COVID-19 pandemic.  

8 Networking Tips for LGBTQ+ Professionals

Returning to in-person or hybrid networking across virtual and in-person spaces can feel awkward after being out of practice for several years. Here are eight tips to get you started to maximize your opportunities as an LGBTQ+ professional.

1. Find the conference or event’s target audience.

The first step before entering any new situation is to know who your audience is, aka who will be there. Are you attending a primarily or exclusively LGBTQ+ professional conference such as Lesbians Who Tech & Allies and The Out & Equal Workplace Summit, or is it a general industry-wide conference?

When you have this information, it becomes easier to create a plan of action for establishing goals and how you’ll approach people at the event.

2. Create a 360 plan.

Once you know your audience, you can make a 360 plan, meaning what you need to do before the conference, during, and afterward. Yes, any good networking plan involves a post-conference plan, like establishing the tools you’ll use to follow up after meeting new contacts (or reconnecting with former contacts).

A great strategy is to develop a post-conference spreadsheet of the contacts you met,  organize the spreadsheet by industry or company, and include notes about your interactions, talking points or questions you have, etc.

Here are some other questions to take into consideration as you develop your 360 conference networking plan:

Who do you want to connect with? — Are there specific individuals, people from specific organizations, companies, or industries?
What do you want to know? — Are you interested in exploring current industry trends, challenges that people in similar roles to you are having, or any new projects people are working on?

3. Establish clear expectations and goals.

Part of developing your plan is establishing clear expectations and goals. Doing this helps you manage your time better and avoid the sense of overwhelm that can be common at conferences from the pressure to connect with as many people as possible.  

Be specific and clear in these goals and expectations. Most importantly, be realistic. For example,

“I want to walk away with x number of new contacts” — If you are going to use #’s as metrics, be realistic about this. Bigger/more is NOT always better.
“I want to connect with people from x organization or company.”
“I want to share my experiences doing x with x people.”

4. Set personal boundaries.

Along with setting clear goals and expectations, you should also be setting clear boundaries.  

We don’t often discuss or think about boundaries regarding networking because the old adage is “More is better.”

Still, setting boundaries can mean not accepting people misgendering you or disrespecting your identity, carefully considering offers for connection to see if they’re relevant to you, asking questions to ensure your expertise is not being taken advantage of, and honoring yourself and your needs as you meet new people.

5. Take advantage of tech tools for connecting.

An integral part of developing your networking plan should be taking advantage of tech tools for connecting.

Many conferences use apps that allow attendees to make profiles, share contact information, make virtual business cards, and more. Take advantage of these tech tools to build your profile and identify people you want to connect with beforehand.

Additionally, ensure your LinkedIn or other profiles are up to date before attending the event. LinkedIn can be a major tool to drive engagement and new connections, especially during and post-conference.

6. Connect for community, not clout (and appreciate the slow build).

Focus on making genuine connections and building community versus falling into the trap of quid pro quo networking “I can do this for you if you can do this for me.” Avoid transactional relationships, and focus on building genuine relationships.

Additionally, appreciate the slow build, especially coming out of the COVID-19 pandemic — people are getting used to reconnecting and networking. It takes more time than it used to to establish those connections, especially if you are trying to break into a new industry or field.

7. Share your unique story.

Your story is the heart of who you are and, in many cases, the “why” behind your work. Come up with 3-4 core talking points of who you are and your why that you will be able to share with folks in conversation as you meet them.

You can even take the next step by having materials ready to showcase who you are, examples of your work, and how to get in touch with you.

8. Take breaks.

Take breaks throughout the conference day. Build them into your schedule, even if they aren’t built into the event schedule itself. You do not have to attend every session, plenary, or talk to maximize your networking capabilities at conferences and events.

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How 10 Brands Use Pinterest Idea Pins for Marketing

Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand’s Pinterest profile.

In a press release, Pinterest said Idea Pins make publishing “high-quality, long-lasting, and savable content” simple for content creators.

“With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find,” the press release said.

As you’ll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here’s how these 10 brands are using Idea Pins.

10 Brands Using Pinterest Idea Pins

1. Fenty Beauty

Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand’s products and showcase the brand’s inclusivity. The company does this by showing photos of the products and how they look on different skin tones. Fenty also includes videos on its pins of people of color applying makeup and creating different looks.

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One of the biggest concerns facing the cosmetics industry is a lack of inclusivity. Many people of color with darker complexions often struggle to find makeup that matches or complements their skin tone. By using Idea Pins to show variety and how POC look in Fenty products, the company sets itself apart from other cosmetic companies and presents itself as a solution.

2. Oh Joy

Lifestyle brand and design company Oh Joy is the most followed account on Pinterest with 15.2 million followers. Its founder, Joy Cho, uses Idea Pins as a way to speak directly to the company’s audience and give advice on fashion and home decor. For example, in one pin Cho promotes jewelry from Jared. She speaks directly into the camera and tells her audience how she was able to coordinate the jewelry with her outfit.

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Cho then encourages the audience to click through her pins to see more of her favorite Jared pieces and the outfits she matched them with. In other Idea Pins, Cho gives her audience a tour of her home and explains the thought process behind her decor. This is a great way to build audience engagement and to form a bond with viewers.

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3. Food My Muse

Food My Muse is a foodie account that posts recipes and restaurant reviews. The account is run by former restaurant owner Nadia Aidi. While Aidi posts a variety of food-related content, she uses Idea Pins specifically to post videos with step-by-step instructions for different recipes.

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She also includes the full recipe in the description of each pin. This kind of content is great for visual learners and it shows off her expertise as a chef — establishing her credibility as an expert foodie.

4. Mejuri Jewelry

Mejuri Jewelry uses Idea Pins to post photos of its jewelry pieces and categorize its content by theme. In a way, Mejuri uses Idea Pins to create different lookbooks. In one Idea Pin, for instance, Mejuri creates a lookbook showing Pinterest users the different ways they can stack bracelets. Another lookbook consists of Fall 2021 trends, and another Idea Pin uses photos to show how gold and silver jewelry can be styled together.

This method of using pins shows the jewelry Mejuri offers and gives potential buyers practical information about how to style them for any occasion.

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5. Etsy

For its Idea Pins. Etsy leans heavily into video content that gives a behind-the-scenes look into small businesses on Etsy’s website. One Idea Pin includes a sequence of clips showing how one Etsy seller named Tori Lynn paints and glazes a ceramic mug. Another pin is a time-lapse video of another seller named Veruschka converting parts of their home into a workspace where they handmake and ship out their products.

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This type of content doesn’t just promote the products found on Etsy, it also highlights the many businesses and artists selling their wares on the site. In doing so, Etsy attracts both potential buyers and business owners looking for a platform.

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6. Vogue Magazine

Vogue Magazine uses Idea Pins to promote its magazine cover stars via candid videos from the photoshoots. The magazine’s latest Idea Pin, for example, features photos and footage of Serena Williams and her daughter, posing for the magazine’s cover and playing on a beach. Other pins feature celebrities like Rihanna showing her baby bump as well as photos from the Met Gala.

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Vogue’s Idea Pins appeal to its audience’s love of celebrities and fashion, and the pins establish Vogue as being at the center of pop culture.

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7. Bustle

Most of Bustle’s Idea Pins consist of repurposed content from other platforms like YouTube, Instagram, and TikTok. This method is helpful because it gives older content a second life on Pinterest. TikToks of celebrity interviews and short anecdotes from YouTube are frequently uploaded as Idea Pins, showing off Bustle’s variety of pop-culture content.

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8. Free People

Most of Free People’s pins start with a video of a model wearing the fashion retailer’s clothes and demonstrating the different ways the clothing items can be styled. The video is then followed by photos of the products in different colors and in different outfits. This method makes all the Idea Pins similar and uniform, so followers know what to expect.

Similar to Mejuri Jewelry, Free People also organizes its pins by style and creates a digital lookbook that showcases its clothing and accessories.

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9. The Little Bazaar

The Little Bazaar is an online store selling boho-style clothing. Like most fashion accounts on Pinterest, all of The Little Bazaar’s Idea Pins consist of photos of models wearing their clothes. However, some models are also customers who submitted photos and videos of them wearing the products.

This form of user-generated content is great because it shows Pinterest users how the clothes look on real people and it would encourage people to submit their own content as well.

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10. Lulu’s

Almost all of Lulu’s Idea Pins consist of fashion and lifestyle how-to’s, such as “How to Style a Corset Top” and “How To: Macha Gin Fizz.” However, what I enjoy most about Lulu’s Idea Pins is the cover images. Each cover image includes Lulu’s logo as well as large texts giving a quick explanation of what the pin is about.

This use of Idea Pins is aesthetically pleasing, organized, and helps Pinterest users navigate to the kind of content they’re looking for.

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Idea Pins present more opportunities for brands to get their content on Pinterest users’ feeds, expanding brand awareness. However, brands should also see these pins as a chance to create engaging content that tells a story and provides value.

How-to’s, lookbooks, behind-the-scenes footage, and user-generated content are just a few examples of the many ways you can incorporate Idea Pins into your marketing strategy.